Run your store, not your inbox.

Ordra is the AI support agent for e-commerce. It resolves order questions, address changes and returns on its own, inside the rules you set. You get your evenings back. Your customers get answers in minutes.

Start free See it on your tickets

Support grows with every dollar of ad spend.

Most stores get 20–50 tickets for every 100 orders, and up to half of them ask the same thing: where is my order?

“I've become a very expensive tracking page.”

The same question all day, in every language, while tracking sits still.

“Every time I scale ads, my inbox explodes.”

More orders means more tickets. Sales and Q4 hit hardest.

“My support team is giving away my margin.”

A refund is the fastest way to close a ticket. That's the problem.

“I'm not running a business. I'm running an inbox.”

Nights and weekends go to tickets instead of growth.

Set the rules once. Ordra does the rest.

Connections

Not just replies. Real actions.

Ordra doesn't send a link and hope for the best. It looks up the order and does the work, inside your limits.

Where's my order?

Finds the order, reads live tracking and replies with a clear delivery date.

→ tracking + ETA sent

Address change

Updates the address in Shopify while the order hasn't shipped yet.

→ address updated

Cancel before fulfilment

Cancels and refunds orders that haven't shipped, within your rules.

→ order cancelled

Return or exchange

Offers the swap first, and creates the return only when it's needed.

→ exchange created

Delayed shipment

Spots tracking that has stalled and tells the customer before they ask.

→ delay notice + new ETA

Refunds within your limit

Refunds only up to the amount you set. Above it, Ordra asks you first.

→ $40 refunded · under limit

Sounds like you. Follows your playbook.

Upload your brand voice, policies and SOPs. Ordra answers the way your best support person would, for every store you run. Change it any time.

# Brand voice: Juniper & Co

Warm and personal, like a friend in the shop.

- Use the customer’s first name.

- Say sorry once, then fix it.

- Offer the easiest option first.

- Sign off as “Team Juniper”.

Drop in your policies, SOPs or past tickets. Edit them whenever your rules change.

Same question, three stores

Emma Clarke#5120The jacket I ordered is too small. Can I send it back?

It acts inside your rules. The rest comes to you.

The biggest fear with AI support is a wrong answer. So Ordra never guesses outside the lines you draw.

Rules and limits. Refund caps, discount caps, and topics it never touches.
Handoff with a summary. You get the case, the order and a suggested next step.
A log of every action. See what Ordra did, when, and why.

Needs you#47902 min ago

Damaged item, refund request of $214

The customer received a cracked lamp base and attached a photo. They ask for a full refund of $214, which is above your $150 limit.

Suggested next stepSend a replacement (in stock, ships Tuesday) instead of a full refund.

14:02read order #4790 · delivered Oct 28

14:02checked policy · refund limit $150

14:03escalated to you · over limit

One calm view of all your stores.

See what Ordra handled, what's waiting on you and how every store is doing. No digging through an inbox.

Overview · All stores

The Ordra dashboard: 653 tickets this week across three stores, 83% resolved by Ordra, 3 waiting for a decision, tickets per day and the top topics.

The Ordra dashboard on a phone: this week's tickets, the share Ordra resolved and what needs you.

All your stores together. Or one at a time, with a single click.
What matters, first. Tickets, what Ordra resolved, what needs you and the hours you got back.
On any screen. Check in from your phone between everything else.

Ask your AI how support is going.

Connect Ordra to Claude, ChatGPT or any MCP client. Ask how support is going in plain English, or tell it what to do. Answers come from your live store data.

Answers from live data. Ticket volume, topics, refunds and single orders, straight from Ordra and Shopify.
Act from the chat. Approve a replacement or a refund without opening another dashboard.
Same rules, same log. Actions follow your limits and show up in Ordra's activity log.

Works with

Claude
ChatGPT
Any MCP client

Your AI assistantOrdra connected

Try

What your inbox costs you today.

Move the sliders. Every assumption is yours to change.

Orders per month3,000

Tickets per 100 orders30

Minutes per ticket5 min

Tickets per month900

Hours per month75

Full-time agents1.4

Industry range: 20–50 tickets per 100 orders. One full-time agent handles about 660 tickets a month. Estimates, not a quote.

Hire, buy a helpdesk, or hand it off.

Compared on	Extra VA	Helpdesk	Ordra
Who does the work	A person you hire and train	You or your team, a bit faster	The agent, inside your rules
US nights and weekends	Only with extra shifts	Only if someone is online	Covered, 24/7
Actions in Shopify	Manual, one by one	Manual, with macros	Automatic, within your limits
Cost grows with	Headcount	Seats or tickets	Tickets handled, never seats
Getting started	Weeks of hiring and training	Setup, macros, still staffing	Connect your store, set rules

Priced per ticket. Never per seat.

Every plan does everything Ordra does: the replies, the actions in Shopify, your rules, and as many teammates as you like. Plans differ only in volume.

Starter

For stores up to ~400 orders a month

€19.95/month

Billed monthly, cancel anytime

Start free14 days free · no card needed

100 tickets a month

1 store
Extra tickets €0.05 each
Email support

Growth

Scale

For stores up to ~8,000 orders a month

€249.95/month

Billed monthly, cancel anytime

Start free14 days free · no card needed

2,000 tickets a month

Up to 10 stores
Extra tickets €0.02 each
Shared Slack channel

Enterprise

For high-volume brands and Plus organisations

From€995/month

Yearly contract

Talk to us

10,000+ tickets a month

Unlimited stores
SSO, DPA and an SLA
Onboarding with your rules
Pay by invoice

In every plan

Draft or Auto, per topic
Refunds, cancellations, address changes and discount codes in Shopify
Your limits and always-to-me topics
Brand voice and SOPs
Activity log with export
Ask your AI (MCP)
Unlimited teammates

What's a ticket? One customer conversation Ordra reads, however many messages it has. Spam, auto-replies and topics you've switched off don't count.

Busy month? Ordra keeps working. Extra tickets cost a fixed price, up to a cap you set, and we tell you at 80% and 100%.

Founding price. The first 100 stores keep their price for as long as they stay.

Prices in euros, excl. VAT.

70%lower support team costs

“Our support team costs dropped by 70%. That’s what let us scale harder on the front end.”

JesperCo-founder, Ordra

Questions owners ask.

What if it gets something wrong?

Ordra only acts inside the rules and limits you set. When it's unsure, or a case falls outside your rules, it comes to you with a summary instead of guessing. Every action is logged.

Does it replace my helpdesk?

[Decide at launch: Ordra on its own, or alongside the helpdesk you already use.]

Which languages does it answer in?

[Languages supported at launch.]

How does pricing work?

Per ticket, never per seat. Plans start at €19.95 a month for 100 tickets, and every plan includes everything Ordra does. A busy month doesn't stop Ordra: extra tickets cost a fixed price, up to a cap you set. Pay yearly and get two months free. No demo call needed to see the price.